About Advertising

Advertising is like a Mirror of the society. It reflects the beliefs, values and the behaviour of the people.

India is the world's second most populous nation It is a land where the old and the new, the traditional and the modern, and the local and the international coexist—sometimes comfortably, sometimes not.

Today Indian advertising has the enormous job of speaking to one of the world's most diverse populations. Television, radio, and newspapers rely on more than two dozen languages, thus limiting the communicative reach of many advertisements to certain geographic regions or some sectors of society.

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.

The earliest forms of advertising were mostly used for religious purposes. That is, advertising was in the form of propaganda.